SMI-PRB (Public Relations Branch)

Divisions and Branches

SMI-PRB (Public Relations Branch)

This Branch manages the public opinion and protection of sensitive data released by SMI. All civilian contact and requests to the corporation go through this branch. They represent SMI. through various advertisements and recruitment methods. Another key task this branch oversees is the very rare CEO appearances and civilian reassurance efforts across the colonies, sectors, and dimensions. They are also the primary branch behind the "Jimmy" mascot which has become the poster merc of all SMI. This marketing campaign was originally seen as bland and boring when it was first released to the general public due to the machine like soldier on the cover. Luckily, over time though the character grew on the public as the Jimmy clone made public appearances and became quite a celebrity among the people. Proving that SMI. was more than a faceless organization with soulless drones.